No days off: the Sunday hustle behind DerightFS
While most people are resting, catching up on sleep, or enjoying a lazy Sunday afternoon: here at Deright Fashion Store, the work never stops. And honestly? We wouldn’t have it any other way.
It is Sunday morning, April 12, 2026. The streets of Manchester are unusually quiet today. The typical bustle of Cheetham Hill has slowed to a hum, and most of our neighbors are likely enjoying a slow breakfast or a second cup of coffee. But inside the world of DerightFS, the energy is different. The scissors are already cutting through rich fabrics, the pins are being positioned with precision, and the glow from our computer screens is already lighting up the room.
Behind every beautiful outfit we create: every sharp Senator suit, every flowing Agbada, and every intricate bespoke gown: there are hours, days, and sometimes entire weekends of dedicated work that the world doesn’t always see. This is the "Sunday Hustle," and it is the heartbeat of everything we do.
Sundays look different when you love what you do
You might wonder why we choose to spend our day of rest surrounded by measuring tapes and patterns. The answer is simple: Passion doesn't have an off switch. When our CEO, Olubusola Lydia Adetunji, started Deright Fashion Store, she did so with a single mission in mind. She wanted to make every person who walks through our doors or visits derightfs.com feel absolutely extraordinary.
Whether you are coming to us for a bespoke wedding gown, a ready-to-wear kaftan, or a tailored suit for a significant milestone, you deserve our very best. And delivering "our very best" requires more than just standard business hours. It takes time, immense dedication, and a level of care that often spills over into the weekend.
When you wear a garment from DerightFS, you aren't just wearing clothes. You are wearing the result of a quiet Sunday morning where someone was thinking specifically about how that seam would sit on your shoulder or how that fabric would catch the light at your next owambe. We believe that the extra mile is never crowded: especially on a Sunday.
What a Sunday at DerightFS really looks like
If you were to peek through our windows on a typical Sunday, the scene wouldn't look like a high-fashion photoshoot. It is much more grounded than that. You would see two screens lit up, dozens of browser tabs open, and a cup of tea that has inevitably gone cold because we got caught up in the details of a new design.
Our Sundays are dedicated to:
- Answering your enquiries: We know that fashion emergencies don't wait for Monday morning, so we stay active to ensure you get the answers you need.
- Planning new collections: We are constantly looking ahead to the next season, sourcing the finest Ankara prints and premium laces.
- Perfecting bespoke designs: This is the quiet time when we can focus deeply on the intricate details of our bespoke tailoring services.
- Updating our digital home: We spend time making sure our website is as easy for you to navigate as our store is to walk through.
- Content creation: We love sharing our story with you, and Sunday is often the best time to document the "behind the scenes" magic.
It isn't always glamorous. There is lint on the floor and a lot of mental heavy lifting involved in coordinating orders for clients across the UK and worldwide. But every late night and every early morning is driven by something much bigger than us.
The joy behind the hustle
What keeps us going? It is the transformation. We live for the moment a customer sends us a photo of themselves at a wedding, looking radiant and feeling powerful. The joy on a customer's face when they put on an outfit we made just for them: that feeling is everything.
That specific moment of satisfaction is why we choose the hustle. We know that for you, the outfit represents a celebration, a promotion, a union, or a new beginning. We take that responsibility seriously. When you trust us with your appearance, you are trusting us with your confidence.
Fashion is more than clothes : it’s confidence
At Deright Fashion Store, we firmly believe that what you wear has the power to transform how you feel inside. A perfectly tailored outfit doesn’t just look good: it changes your posture. It makes you walk taller, speak a little louder, and show up as the most vibrant version of yourself.
We don't just see ourselves as a fashion retailer. We are a Confidence Studio. We carry this belief into every single stitch we make. Whether it is an African kaftan that honors your heritage or a sharp senator set for the modern gentleman, every piece is intentional.
Our goal is to bridge the gap between cultural heritage and modern style. We want you to feel authentic and bold, no matter where you are in the world. From the heart of Manchester to the streets of Lagos, our clothes are designed to make you stand out from the crowd for all the right reasons.
To every small business owner grinding this Sunday
If you are reading this and you are also working today: this one is for you. We see you. The world may not always see the sacrifices you make or the way your weekends blur into weekdays. They don't see the early mornings where you're the first one up or the late nights where you're the last one to turn off the lights.
But every single hour you put in is building something real. You are creating something that matters. Success is not built in the spotlight; it is built in these quiet moments. It’s built on a Sunday morning when nobody is watching, and you choose to show up anyway. Keep going. Your breakthrough is closer than you think, and your dedication is your greatest asset.
Come and experience the DerightFS difference
We want to be your partner in style. Our doors: and our website: are always open to those who value style, value, and class. Whether you need a stunning ready-to-wear outfit delivered to your door anywhere in the UK, or you want to book a private consultation at our Manchester boutique, we are ready for you.
We cater to all cultures, all styles, and all sizes. We are proud to offer:
- Ready-to-Wear Excellence: Explore our curated collections for immediate impact.
- Bespoke Tailoring: Get a one-of-a-kind look designed specifically for your body and your vision.
- Accessories that Pop: Complete your look with our range of luxury bags and clutches.
- Fast UK Delivery: We ensure your fashion reaches you when you need it most.
👉 Ready to find your perfect outfit? Visit derightfs.com to browse our latest arrivals or contact us to discuss your next custom piece.
If you're in the area, feel free to drop by! Walk-ins are always welcome at our Manchester boutique in Cheetham Hill. Let’s talk about your style goals and how we can help you achieve them.
Deright Fashion Store : Style, Value and Class. Manchester, UK | Lagos, Nigeria
Step out with confidence
As this Sunday draws to a close, we are already looking forward to a new week of dressing the most stylish people in the UK. Thank you for being part of our journey. Your support is what makes the "Sunday hustle" so rewarding.
Every stitch is intentional. Every print has a meaning. And every Sunday spent working is a Sunday spent ensuring you look your absolute best.
Stay bold, stay vibrant, and always stay Deright.
